Shopify is one of the leading eCommerce platforms that allows you to easily build strong on it and provide tools for its designing, customization, development, marketing, and maintenance. With Shopify, you can build a strong online presence that will benefit your business in multiple ways.
Apart from other things, the loading speed of any website contains much value. Loading speed of a store decides how long users will stay on the site. Therefore, in this blog, we will explore top Shopify website speed optimization techniques.
Techniques To Improve Shopify Site Speed
Here, these are the trending ways of enhancing website loading speed.
Track and Monitor Site Speed:
Keep an eye on how fast your Shopify store loads. Use tools like Google PageSpeed Insights or GTMetrix to check its speed regularly. These tools tell you if your website is loading quickly and suggest ways to make it faster. You can find them in your Shopify dashboard or use other apps like Google Lighthouse. By checking your site’s speed often, you can fix any issues quickly and keep your customers happy.
Optimize Images and Videos:
Make sure the images and videos on your store don’t slow it down. Compress your images before uploading them to reduce their size without losing quality. You can use tools like TinyPNG for this. Also, use lazy loading for your images and videos so they only load when someone scrolls to them. This makes your pages load faster and gives your customers a better experience.
Use Apps and Widgets Wisely:
Be careful about the apps and widgets you add to your store. Only choose apps that you really need and that won’t make your site sluggish. Ask a Shopify expert for advice if you are not sure which apps to use. By using apps wisely, you can add cool features to your store without sacrificing speed.
Choose a Simple Theme:
Pick a theme for your store that is simple and fast. Avoid themes with lots of fancy features, as they can slow down your site. Stick to basic themes that load quickly. If you need help customizing your theme, hire a Shopify expert to do it for you. By choosing a simple theme, you can make sure your site loads fast and works well for your customers.
Stick with Shopify’s Fonts:
Use the fonts that Shopify offers, as they’re designed to be fast and easy to read. Avoid using custom fonts unless you really need to, as they can slow down your site. Keep your font choices simple and consistent across your store. By sticking with Shopify’s fonts, you can make sure your site loads quickly and looks good on all devices.
Utilize Google Tag Manager:
Google Tag Manager is a tool that helps you manage all your tracking codes in one place. It can reduce the amount of code on your website and make it load faster. Set up Google Tag Manager to handle your tracking tags for you. By using this tool, you can improve your site’s speed without needing to know a lot about coding.
Deal with Redirects and Broken Links:
Check your website regularly for broken links and fix them right away. Use Shopify’s tools to set up redirects and make sure all your links work properly. You can also use apps to help you find and fix broken links faster. By dealing with redirects and broken links promptly, you can keep your website running smoothly and give your customers a better experience.
Switch to Simple Banners:
Consider using static banners instead of slide shows or carousels. Static banners load faster and give your customers a better experience. Use high-quality images and clear messages in your banners. By switching to simple banners, you can improve your website’s performance and make it easier for your customers to find what they’re looking for.
Try Speed Optimization Apps:
Look for apps in the Shopify App Store that can help speed up your site. Choose apps that offer features like image compression and lazy loading. These apps can reduce the amount of data your website needs to load and make it faster. Read reviews to find apps that other merchants trust. By using speed optimization apps, you can improve your website’s performance without sacrificing its functionality.
Stay Updated with SEO Techniques:
Keep up with the latest SEO trends and strategies, and also get assistance from a Shopify SEO agency. Follow industry news and blogs to learn about new techniques. Use different strategies to see what works best for your store. By staying updated and adapting your SEO tactics, you can improve your site’s visibility and attract more organic traffic.
Conclusion
Therefore, in this blog, we have explained the basics of Shopify and website speed optimization. By practicing the above-mentioned strategies, you can enhance your site’s loading speed. Additionally, you can opt for a Shopify website speed optimization company like MakkPress Technologies, which specializes in boosting online site loading speed. It has over 13 years of experience in this field and a good track record.