Plush Blankets Market: Global Industry Analysis and Forecast 2029

Table of Contents

According to TechSci Research report, “Global Plush Blankets Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the Global Plush Blankets Market stood at USD 394.5 Million in 2023 and is anticipated to grow with a CAGR of 6.1% in the forecast period, 2025-2029. In recent years, the Plush Blankets Market has experienced notable changes, propelled by a blend of consumer preferences, technological progress, and industry advancements.

The market for Plush Blankets has seen substantial growth, driven by an increasing desire for comfort and luxury in home textiles. Plush blankets, renowned for their softness, warmth, and visual appeal, have emerged as symbols of relaxation and personal comfort. Catering to a varied consumer spectrum, the market caters to individuals seeking both affordable and functional options, as well as those in search of premium and artisanal products. 

Browse over XX market data Figures spread through 182 Pages and an in-depth TOC on “Global Plush Blankets Market” –

Market Overview

  • The global plush blankets market was valued at around $3-4 billion in 2022.
  • The market is driven by the growing demand for cozy and comfortable home textiles, as well as the increasing focus on personal relaxation and self-care.

Market Segmentation

  1. Product Type:
    • Throw Blankets
    • Bed Blankets
    • Weighted Blankets
    • Baby Blankets
  2. Material:
    • Polyester
    • Microfiber
    • Cotton
    • Wool
  3. Size:
    • Twin
    • Full/Queen
    • King
  4. Distribution Channel:
    • Specialty Home Goods Stores
    • Online Retail Platforms
    • Department Stores
    • Direct-to-Consumer
11 Best Throw Blankets of 2024 | Reviews by Wirecutter

Key Market Drivers

  1. Rising Preference for Cozy and Comfortable Home Textiles
    • Increasing focus on creating a relaxing and inviting home environment
    • Growing demand for soft, plush, and high-quality blankets
  2. Emphasis on Personal Relaxation and Self-Care
    • Consumers seeking products that promote comfort, relaxation, and well-being
    • Demand for products that support stress reduction and improved sleep
  3. Expanding E-commerce and Online Shopping Channels
    • Convenient and accessible buying experience for consumers
    • Wider product selection and competitive pricing on online platforms
  4. Increasing Disposable Incomes and Premiumization Trends
    • Consumers’ willingness to invest in high-quality, luxurious home textiles
    • Rising demand for premium and designer plush blanket brands
  5. Innovative Product Features and Customization Options
    • Development of specialized products, such as weighted blankets
    • Availability of personalized and customized plush blankets

Competitive Landscape

  • The market is fragmented, with a mix of global brands, regional players, and small-scale manufacturers.
  • Key players include West Elm, Parachute, Crate and Barrel, Pottery Barn, and Brooklinen.
  • Competition is based on factors such as product quality, design, material, and brand reputation.

Regional Analysis

  • North America and Europe are the largest regional markets for plush blankets.
  • Asia-Pacific is the fastest-growing region, driven by the rising middle-class population and increasing consumer awareness of home textiles.

Major companies operating in global Plush Blankets market are:

  • Berkshire Blanket & Home Co.
  • American Blanket Company
  • FleecePro
  • Sunbeam Products, Inc.
  • ADORNit
  • Plush Addict Ltd.
  • Robert Kaufman Co., Inc.
  • Shannon Fabrics Inc.
  • Venus Group
  • The Company Store      

Download Free Sample Report –

Customers can also request for 10% free customization on this report.

“The Plush Blankets Market is a dynamic and evolving industry influenced by a combination of consumer trends, technological innovations, and market challenges. Manufacturers and retailers in this space must remain agile, adapting to changing consumer preferences, exploring sustainable practices, and leveraging technological advancements to stay competitive and capitalize on emerging opportunities. The market’s future growth will likely be shaped by a balance between innovation, sustainability, and a deep understanding of consumer needs in the realm of home textiles.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Plush Blankets Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application (Residential, Commercial), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others), By Region, By Competition, 2019-2029, has evaluated the future growth potential of global Plush Blankets market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Plush Blankets market.

Download Free Sample Report –

Contact Us-

TechSci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170

M: +13322586602



Business Growth Tools by Dr. Jay Feldman

Introduction; Technology has distinctly changed the manner in which small organizations paint and has helped them bypass some distance from their opposition in the process.

Scroll to Top